Kind Campaign Spreads the Love

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“You are the only you that will ever walk the face of this earth…BE KIND.” – Lauren Parsekian, co-founder of Kind Campaign

kindcampaignlogoMean girls, bullies, gossip – why do we see so much “mean” in schools today? Kind Campaign is a movement and documentary that’s not afraid to ask this question. The campaign is based upon the powerful belief in KINDness, that brings awareness and healing to the negative and lasting effects of girl-against-girl “crime” and bullying.

The movement was founded by Lauren Parsekian and Molly Stroud after they graduated from college and were tired of the conflicts they witnessed throughout their lives between girls. They are now speaking at schools across the country and spreading the love. Watch the trailer for the Finding Kind documentary below to see clips from the film. You can help spread the message of the campaign by filling out an apology or pledge on the website, www.kindcampaign.com.

A Message to Girls From the Kind Campaign

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YOU ARE NOT ALONE. Every single girl has encountered an experience at some point within their lives in which they become aggressors or victims of girl-against-girl “crime”. Physical fighting, name-calling, threats, power struggles, competition, manipulation, secrets, rumors, and ostracizing other girls, all fall under the category of girl-against-girl “crime”. These “crimes” strip us of our identity.

Let’s be real for a second. We all want to be liked. It’s already hard enough to accept ourselves for who we are, let alone accept the perceptions and judgments that other girls have of us. Over the years, the vicious ways in which females treat each other have become societal norms. With various media outlets that mock and even glamorize the issue, it seems that society has simply concluded, “That’s the way girls are.” We disagree, because we believe that there is goodness within all females, even if that goodness has been shoved aside by the pressures society has placed upon us. What we fail to realize and choose to ignore is the fact that these experiences very often lead to depression, anxiety, loss of self worth, eating disorders, drug abuse, alcoholism, attempted suicide and actual suicide in millions of girls lives.

But why? Doesn’t it seem odd? Don’t you think that as females, we should respect and support each other? Well, we think so… “We” are two Pepperdine alumni, Lauren Parsekian and Molly Stroud, who have recognized this problem and have decided to do something about it. Whether it’s your friends, family, acquaintances at school, people in the workplace, or even strangers, Kind Campaign is asking us all to reconsider the way we treat other females.

Look, we know it’s hard to be a girl sometimes. We aren’t asking for everyone to become best friends…that’s simply unrealistic. However, we are suggesting something very simple: to STOP the competition, STOP the cattiness, STOP the hate, and to BE KIND.


More About the Kind Campaign

Through the Kind Campaign documentary, we hope to display the often-vicious way females treat each other, and to bring to light the serious affects these experiences can have on girl’s self-esteem and personal growth. Unfortunately, the affects of this issue extend further than a damaged self-esteem. Through research, personal experience, and interviews, we have seen these experiences result in depression, eating disorders, drug use, alcoholism, attempted suicide and actual suicide.

On September 1st 2009, we packed our bags and began a month and a half long journey across the country. Packed within a Kind Campaign decorated minivan donated by Toyota, we traveled over 10,000 miles collecting stories from hundreds of females all over America. The road trip exposed us to hundreds of incredible stories and affirmed the fact that this is a universal issue that affects ALL females. There is something very sad happening within the female community. We are not supporting one another and instead are continuously tearing each other down and comparing ourselves to one another. On October 9th, we wrapped the film with new insight, perspective and inspiration to get this film out to the world and create change! We are confident that the documentary will shock and sadden you but will instill you with sense of hope for the future.

Visit www.kindcampaign.com for more information.

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About the Author

Julene, editor of Dreamer ENT, is a young dreamer, entrepreneur, artist, writer and speaker who loves to create to inspire others. She founded her own creative media company, Envibrance Studios as a teen, and runs an inspirational apparel & product line. Visit her website online at www.julenefleurmond.com

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